Product intelligence, activated through paid media.
Our Performance Marketing Technology Licenses transform product, customer, inventory, pricing, and profitability data into live optimization signals. Foxlogic's activation layer operationalizes those signals across Google, Microsoft, and Meta — aligning media investment with conversion likelihood, contribution margin, and growth objectives.
Two licenses distill product-level reality into signal.
Two licenses transform product, customer, inventory, pricing, and profitability data into actionable intelligence. PSV converts those signals into dynamic feeds, audiences, and bidding logic; CBI unifies spend, revenue, and contribution margin into a single performance operating view. Together, they power every service on the right with the signals needed to make smarter allocation and optimization decisions.
Product Scoring & Segmentation (PSV) License
Distills product-level signals — velocity, margin, lifetime contribution, inventory, and pricing — into the audiences, feeds, and exclusion lists campaigns can actually act on.
- Product-level performance scoring
- Audience segmentation
- Smart bidding signals
- Foxlogic product feed
- Exclusion list automation
- Daily refresh, hourly deltas
Comprehensive Business Insights (CBI) License
Distills spend, demand, and customer behavior into one P&L view — blended ROAS, contribution margin after ad spend, new-customer LTV, and channel attribution across Google, Microsoft, and Meta.
- Blended ROAS & PMP
- Contribution-margin view
- New vs. returning split
- Channel attribution rollup
- Weekly executive snapshot
- Cohort & LTV tracking
One agency team. Three platform families.
Strategy, activation, and reporting across Google, Microsoft, and Meta — all running on signals distilled by PSV and CBI. Click any row to expand the scope of work.
The wrapper around every campaign — strategy, capital allocation, CRO, and reporting that runs on insights distilled by PSV and CBI.
01
Comprehensive Paid Media Strategy
Short- and long-term plan to hit client objectives across Google, Microsoft, and Meta.
Comprehensive Paid Media Strategy
Short- and long-term plan to hit client objectives across Google, Microsoft, and Meta.
- Develop short and long-term strategy to achieve client objectives, including:
- Sales and Performance Marketing Proceeds (PMP) — target setting
- Ad spend budget — allocation across Google, Microsoft, and Meta
- Return on Ad Spend (ROAS) — parameters & guardrails by channel
- Customer file composition — new vs. returning targets
- Media planning scenarios with forecasted spend, revenue, and contribution margin.
- Quarterly business reviews aligned to PMP and contribution targets.
02
Performance Capital Allocation
Platform-agnostic deployment of media capital — driven by client objectives and inventory position.
Performance Capital Allocation
Platform-agnostic deployment of media capital — driven by client objectives and inventory position.
- Cross-platform budget allocation optimized against contribution margin and PMP targets.
03
Conversion Rate Management
Landing-page and funnel optimization tied directly to paid-media performance.
Conversion Rate Management
Landing-page and funnel optimization tied directly to paid-media performance.
- CRO testing informed by PSV product signals and CBI attribution data.
04
Reporting & Performance Visibility
CBI-powered reporting, attribution rollup, and a recurring cadence so nothing drifts unseen.
Reporting & Performance Visibility
CBI-powered reporting, attribution rollup, and a recurring cadence so nothing drifts unseen.
- Weekly snapshots, monthly attribution rollup, and quarterly executive reviews.
Demand capture across Search, Shopping, Performance Max, and the broader display ecosystem.
05
Paid Search (Google & Bing)
Demand capture for high-performing search terms across Google and Microsoft.
Paid Search (Google & Bing)
Demand capture for high-performing search terms across Google and Microsoft.
- Keyword strategy and bidding guided by PSV demand signals and CBI contribution targets.
06
Shopping Ads (Google & Bing)
Feed-driven shopping powered by Foxlogic scoring and Merchant Center management.
Shopping Ads (Google & Bing)
Feed-driven shopping powered by Foxlogic scoring and Merchant Center management.
- PSV product feed drives Merchant Center, ensuring high-score SKUs dominate shopping placements.
07
Performance Max
Cross-network campaigns guided by PSV audience and feed signals.
Performance Max
Cross-network campaigns guided by PSV audience and feed signals.
- Asset groups structured around PSV segments; exclusion lists prevent spend on broken SKUs.
08
Display, Remarketing & Programmatic
Top-of-funnel reach and remarketing tied to product-level signals.
Display, Remarketing & Programmatic
Top-of-funnel reach and remarketing tied to product-level signals.
- Remarketing audiences built from PSV segmentation; programmatic spend guided by margin data.
Audience-led acquisition and retention across Facebook and Instagram, powered by PSV segmentation.
09
Paid Social Strategy & Audience Segmentation
Multi-channel paid-social plan with audience segments distilled by PSV.
Paid Social Strategy & Audience Segmentation
Multi-channel paid-social plan with audience segments distilled by PSV.
- PSV-derived audience segments fed directly into Meta campaign structure and bidding.
10
Campaign Build, Management & Optimization
End-to-end management of Meta Ads campaigns across Facebook and Instagram.
Campaign Build, Management & Optimization
End-to-end management of Meta Ads campaigns across Facebook and Instagram.
- Full campaign lifecycle — build, launch, optimize — anchored to PSV product scoring.
11
Retention & Retargeting
Re-engagement campaigns aimed at lifetime value, not just acquisition.
Retention & Retargeting
Re-engagement campaigns aimed at lifetime value, not just acquisition.
- CBI cohort data identifies high-LTV segments; PSV feeds retargeting with the right products.
12
Technical Setup, Tracking & Testing
Pixel, Conversions API, attribution windows, and A/B test infrastructure.
Technical Setup, Tracking & Testing
Pixel, Conversions API, attribution windows, and A/B test infrastructure.
- Full tracking stack — Pixel, CAPI, custom conversions — aligned to PSV and CBI data architecture.